Selling Process | RUME GOULD

THE KEY TO YOUR HAPPIEST MOVE

Home is a refuge, a space to create memories, or an investment you hope will one day yield a fruitful profit.

Life is fluid and does change. When we are faced with circumstances that require us to sell our homes, one thing is certain – the homes we live in carry a far greater weight than any other investment we make.

Experience shows me that when emotions, together with logic are intentionally nurtured through the selling process, you will achieve the best result for you. A signature process that is the key to your happiest move.

The Selling Process

Appraisal

Following our initial consultation or in person inspection you receive a comprehensive assessment of your home including an estimate of its value, comparable sold data, and current market trends.

This assessment will also include a preliminary marketing strategy recommendation and either suggestions for minor repairs and maintenance, or a full strategy to help you prepare your home for market.

Market Preparation

Once you've made the decision to sell we use the three P's of real estate, presentation, pricing, and promotion as a framework to develop a tailored plan and strategy for the sale of your home.

This plan is crafted with you to suit your needs and selling timeframe and will give you a clear timeline to guide you as you prepare your home. Helping you stay calm and focussed until your property is on the market.

During this time we also prepare and create all marketing collateral e.g. photographs, video, ad copy and hard copy materials for your property campaign based on the marketing strategy created.

Your Home is On the Market

All market preparation activities are completed and the sales campaign launches and encompasses all the decisions we have made about how your property will be presented, priced, marketed, and sold.

Throughout this period you will be given clear, consistent and accurate information and feedback to ensure a smooth and successful selling experience.

SOLD!

An offer has been successfully negotiated with the terms and conditions that you're satisfied with. We progress to settlement where you continue to receive my support and professional guidance to ensure your home settles in a timely manner.

Settlement day arrives and your home is officially sold, let's celebrate!

VISION AND COMMITMENT TO YOU

To empower you to harness real estate as a tool to enrich your life

It’s why I take the time understand your motivation for selling; why your needs will always be respected and prioritised; why I explain the selling process and resolve any concern you may have each and every step of the way; and why you can rely on my expertise to guide you towards the best outcome.

BENEFITS OF WORKING TOGETHER

Emotional Support

Selling homes can often bring up a lot of emotions, many of which aren’t spoken about. I’ll take the time to listen to your needs to ensure you feel understood and supported. I’ll offer strategies developed in partnership with a counsellor to help you process these emotions so that you can make feel better about the selling process. This style of support will allow you to confidently make the choices that are best for you, without the cloud of emotions potentially impacting your decision making.

Presentation Advice

The bigger the purchase the more we allow emotions to guide us. As such first impressions are critical when it comes to selling your home. With my eye for design, collection of curated homewares and supportive team of professional stylists, you will be provided with recommendations and tailored solutions to ensure your home presents its best for sale. This will ensure your home captures the attention and interest of buyers who want to live in a home like yours, who are willing to offer you the selling price and terms you’ll be pleased with.

Quality Communication

A high quality selling experience founded on the principals of quality communication, respect and professionalism to ensure you enjoy a smooth and stress free home sale. From your initial enquiry through to settlement I do my utmost to promptly provide you with clear, honest and reliable information to ensure you are able to confidently make informed decisions at every stage of the process.

Expertise

I draw upon years of experience, coupled with a Bachelor of Commerce (Property), to create and implement proven marketing strategies that are designed to attract qualified buyers. Strategies that are crafted to create competition, demand and urgency to ensure we’re in the best position to negotiation and close on the selling price and terms you need to achieve the lifestyle goals you desire.

I have sold other properties in the past, and I certainly have never had such a smooth and streamlined experience as I did with Rume. And I have certainly never had a real estate agent bend over backwards for her client, tenant and buyer as Rume did for us. Rume also helped my tenant find another rental - that was certainly above and beyond in my books, as she was not the managing agent - I was! What Rume did for me, at a stressful time where I had to sell, makes me consider her not just an agent, but as a friend. Overall, I would strongly recommend Rume to anyone looking to buy or sell their home. I would trust Rume with my eyes closed now and her attention to detail and level of time and dedication to her clients is outstanding. And that kind of service is a precious commodity in this day and age.

COMPLIMENTARY INCLUSIONS

Enjoy complimentary support to help you amplify your space with prep, style and stage.

FREE DOWNLOAD: WHAT TO CONSIDER BEFORE SELLING

Your 6 Step Home Seller’s Checklist

Ready to experience
the difference?

It would be a pleasure to work with you.

To work together or to learn more about the process schedule a call today.

LOOKING TO UNDERSTAND THE PROCESS MORE?

Dive A Little Deeper

Here's a curated selection of blogs posts to help you understand the selling process better. Please feel free to get in touch with if you have any questions that have not been covered here.

COMPLIMENTARY INCLUSIONS

Ready to experience
the difference?

Dive A Little Deeper

Pre-Sale Consultation: What Is It & Why It’s A Valuable Exercise

Selling Process FAQ

A – Z of Real Estate Terms

What Does A Real Estate Agent Do?

Navigate

Education

Stay in Touch

© 2025 Rume Gould. All rights reserved.

COMPLIMENTARY INCLUSIONS

Ready to experience the difference?

Dive A Little Deeper

Pre-Sale Consultation: What Is It & Why It’s A Valuable Exercise

Selling Process FAQ

A – Z of Real Estate Terms

What Does A Real Estate Agent Do?

Navigate

Education

Stay in Touch

© 2025 Rume Gould. All rights reserved.

Ready to experience
the difference?